Stand Up. To Stand Out.
After 30 years creating marketing communications, just three words stand out. Make yourself indispensable.
Regardless of budget size, strategy or tactics, that’s all my clients have ever asked. As a measure of success, it’s not ambiguous. Or even easy. But, so far, it’s working.
My goal as a writer, art director or graphic designer is always the same. To reveal and enlarge values. To animate issues that matter most to the public or particular audiences. And create a narrative that keeps everyone on the same page. Or, screen.
To stand out by standing up is my story.