Making a well-known mark competitive in the accounting category means continually broadening a vision of the profession itself. Target: 18,000 members and their clients.
Branding Logo revision and new theme
Materials Annual reports; online PD; membership campaigns; client support materials; MBA partnership initiatives
Language English
In mergers and acquisitions, quantifying an asset is possibly the most valuable asset of all. This campaign doubled awareness of the CBV designation among the target audience of small to medium-sized busineses.
Branding Complete creative development; revised logo and new theme
Materials Advertising; annual report; membership brochures
The CFP mark is now recognized as the leading credential for financial planners in Canada. Take the Next Step motivated planners and current clients and prospective customers to insist on a new financial designation with higher standards.
Branding Complete creative development
Website PD modules; case studies; exams
Materials Client brochures; member development; annual reports; trade show exhibits
Language English
