SCHOOL BOARD ELECTIONS 2014
There’s no question democracy depends on fair and free elections. Every four years in Ontario, under 1,000 candidates contest to represent school boards who have direct control over $20 Billion in education funding. To increase voter participation and improve candidacy, Clique was tasked with creating a campaign to do both. It’s All in Your Hands was the first and most comprehensive resource ever developed for school board candidates. Amongst other results, acclamations were reduced from 40% to 34%.
Branding Complete creative development
Website Design and production including database
Videos/PSAs Wrote, directed and produced 2 scripts: Get Yourself in the Picture (2 min.); It’s All in Your Hands(2 min.)
Materials Newspaper ads; online banners; downloadable posters; printed and downloadable brochures
Accessibility Closed captioning; American Sign Language/LSQ