Community Engagement

There’s no question democracy depends on fair and free elections. Every four years in Ontario, under 1,000 candidates contest to represent school boards who have direct control over $20 Billion in education funding. To increase voter participation and improve candidacy, Clique was tasked with creating a campaign to do both. It’s All in Your Hands was the first and most comprehensive resource ever developed for school board candidates. Amongst other results, acclamations were reduced from 40% to 34%.

Branding Complete creative development
Website Design and production including database
Videos/​PSAs Wrote, directed and produced 2 scripts: Get Yourself in the Picture (2 min.); It’s All in Your Hands(2 min.)
Materials Newspaper ads; online banners; downloadable posters; printed and downloadable brochures
Accessibility Closed captioning; American Sign Language/​LSQ

Following the 2016 merger of Ontario’s three public accounting designations, Clique was hired to create a print and online magazine to represent a new readership of 85,000 CPA’s. DISCUSSION & ANALYSIS is a good example of the collaborative principles that underpin Clique’s creative process. Using Clique’s design guide, CPA Ontario’s editor and art director smoothly brought the design forward. 

Branding Name development; Creative development including layout and typography; Style guide; Legacy templates
Distinctions Awarded Best Issue by Canadian Media Awards in its first year of publication
Language English

Clique completely revamped EDUCATION TODAY, a 28 year-old publication depended upon by school boards, administrators, trustees and the Ontario Ministry of Education. Again, superb internal editorial capabilities coupled with a design template meant the magazine’s new ​“look” could carry today – and tomorrow. 

Branding Complete creative development
Assignment Editorial redesign; type, colour, key visuals program; InDesign templates; subscriber promotion program; support for printer