This pioneering campaign targeted to Canadian banks proved that refurbished legacy systems offer sustainable benefits at less cost. It also created awareness of so-called “E-waste” and the benefits of recycled hardware.
Branding Creative development; new name and theme. Logo by Gary Ludwig.
Website Design template
Materials Advertising; business stationery; sales support and manuals; signage
Language English
On a world map of distilled spirits, Westerhall Estate in Grenada would be hard to locate. To stand out in a global market of dark and light rum, Clique concentrated on the extraordinary care that comes with a microdistillery. Grenada’s terroir suggested a starting point for Brighter, Out of Darkness. And in emphasing its longtime sustainable agricultural practices, Westerhall Estate managed to redefine the ultimate rum. Not Dark or Light – but Green.
Branding Creative development; new logo and theme
Packaging 7 labels, front & back
Materials In-store signage; co-op advertising
Language English
All outdoor teak furniture sold by Fresh is sourced from FSC (Forest Stewardship Council) plantations in Malaysia and Indonesia. Always in Season is an environmental commitment and a strategy to encourage customers to buy teak for indoor use. Increased awareness allowed the store to stay open during winter.
Branding Creative development
Materials Advertising, in-store signage
Language English
A typical passenger vehicle emits about 4.6 metric tons of carbon dioxide per year. “Clean Commute” was a program developed by Pollution Probe to demonstrate how dramatically air quality could be improved if motorists could be persuaded to keep their car at home for one day. Rather than enlarge the negative consequences of emissions, the creative task was to encourage cooperation and emphasize the simple, healthy pleasure of being outdoors.
Branding Creative development
Materials Advertising, TV :30 sec.
Language English
