Environmental

BRAINS II

Canadian Used Computers, Markham, ON

To support awareness of E-Waste and the financial benefits of recycled hardware, Clique compared Canadian Used Computers to IBM. This pioneering campaign targetted to Canadian banks proved that refurbished legacy systems offer sustainable benefits at less cost.

Branding Creative development; new name, logo and theme
Website Design template
Materials Advertising; business stationery; sales support and manuals; signage
Language English

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Westerhall Estate

St. David’s Parish, Grenada, WI

On a world map of distilled spirits, Westerhall Estate in Grenada would be hard to locate. To stand out in a global market of dark and light rum, Clique concentrated on the extraordinary care that comes with a microdistillery. Grenada’s terroir suggested a starting point for Brighter, Out of Darkness. And in emphasing its longtime sustainable agricultural practices, Westerhall Estate managed to redefine the ultimate rum. Not Dark or Light – but Green.

Branding Creative development; new logo and theme
Packaging 7 labels, front & back
Materials In-store signage; co-op advertising
Language English

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FRESH

Fresh Home & Garden, Toronto, ON

All outdoor teak furniture sold by Fresh is sourced from FSC (Forest Stewardship Council) plantations in Malaysia and Indonesia. Always in Season is an environmental commitment and a strategy to encourage customers to buy teak for indoor use. Increased awareness allowed the store to stay open during winter.

Branding Creative development
Materials Advertising, in-store signage
Language English

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